- Interaction with clothing brands – Maintaining a fashion retail store that showcases a lot of leading brands will give me access to interaction with a lot of leading fashion manufacturing brands, which will help me grow knowledge of another sector that seems interesting from a management perspective.
- Retailing as an innovation – In the last few years retailing has gone through a lot of innovations the biggest of which is the introduction of the on-display system where most garments are on display giving more and more visual input to customers and eliminating the need of too many on-prem helpers. I feel a lot more innovation like customer targeting or psychological inputs are still possible in the field and managing it might be an exciting venture.
- Customer Analytics –Customer Analytics is providing a huge scope of improvement in retailing. Customer targeting has reached the next level through analytics of customer trends.
- Direct connect with end consumer –Retailing gives me a sense of direct connect with the end customers of the product. The feedback loop is much smaller here and gives a lot of scope of improvement in short span of time.
- Exposure to advertisement industry –Being in retailing, I hope to have a direct communication with the advertisement industry which is another growing industry and has a lot of artistic creativity along with management innovation involved.
Rajat Mishra is a first-year student at SJMSOM, IIT Bombay
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